Sunday, August 28, 2011

Is Outsourcing the Key to Succeeding in Business Today? | Daily HR ...


Hallmark ConsumerGuest Post by Amy Fowler

The business world of 2011 is tough. Consumers and companies are cutting back wherever they can and the impact is being felt by both businesses and their buyers.

One way in which companies are cutting costs is by outsourcing elements of their service. In many cases, employing staff full time is the most expensive way of running a business, since many roles can be fulfilled temporarily by outsourcing.

For instance; if you sell a product, you are missing out if you?re not selling online. Ecommerce is the future, yet many small retailers are deterred by the perceived effort and cost.

However, contract packing and mailing fulfilment companies can do most of the work for you, at a far lesser cost than you are likely to incur by taking the operations in-house.

Contract packing firms can store, pack and distribute goods as orders come through. This saves on warehousing costs, as well as the cost of packaging materials, staffing and postage fees.

Mailing fulfilment firms will offer a similar service in regards to direct mail marketing campaigns or the manufacture and distribution of catalogues.

Marketing is another vital aspect of business that is often better outsourced than taken in-house. Not only is outsourcing your marketing usually cheaper than employing someone to do the work in-house, but you also benefit from the knowledge and experience of a well-established firm.

For instance, mailing fulfilment firms can complete a vital aspect of marketing for many companies by assembling and distributing direct mailshots.

However, there are many other elements of business that can realistically be outsourced.

Marketing

Marketing your company properly is costly, difficult and very time-consuming. This is why many businesses who choose to execute their marketing in-house fall flat on their faces.

Instead, you should attain much better results by outsourcing to specialist companies according to the type of marketing you wish to employ.

Human Resources

Unless your company is very large, there is little reason to have a human resources team operating in-house. Outsourcing human resources service will be much more cost-efficient.

IT Support

While the stress of computing issues means that employing a dedicated IT support team seems tempting; it?s rarely necessary. Again, unless you are a very large company who are dealing with problems on a consistent basis, employing an IT support team is equivalent to throwing your money in the bin.

About the Author

This article was written by Amy Fowler on behalf of Hallmark Consumer. Hallmark offer a wide range of fulfilment services including direct mail printing, SMS fulfilment, stock handling and distribution.

Source: http://www.dailyhrsolutions.com/?p=594

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