Open Services Innovation?Rethinking Your Business to Grow and ...

May 30th, 2011 | by kutenk |

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era
by Henry Chesbrough
2011 (256 pages)
ISBN:9780470905746
Including guidance and compelling examples for small and large companies, this book demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.
Open Services Innovation?Rethinking Your Business to Grow and Compete in a New Era
Introduction?Open Services and Innovation
OVERVIEW
KEY CONCEPTS
ESCAPING THE COMMODITY TRAP
ABOUT THIS BOOK

Chapter 1 ? The Case for Open Services Innovation
OVERVIEW
THE COMMODITY TRAP
THE WAY OUT OF THIS MESS
THE LIMITS OF PRODUCT-FOCUSED INNOVATION FOR COMPANIES
GROWTH AND COMPETITIVE ADVANTAGE THROUGH SERVICES
THE CHALLENGE OF DIFFERING BUSINESS MODELS
SERVICES BUSINESS MODEL INNOVATIONS: THE PACKAGE SHIPMENT INDUSTRY
OPEN SERVICES INNOVATION: THE FRAMEWORK
RUNNING YOUR OWN RACE: OVERCOMING THE COMMODITY TRAP

Part 1 ? A Framework to Spur Innovation and Growth
Chapter 2 ? Think of Your Business as a Services Business
DEFINING SERVICES
DEFINING YOUR BUSINESS
THE UTILIZATION DIFFERENTIAL
A PRODUCTS VERSUS SERVICES APPROACH

Chapter 3 ? Co-Create with Your Customers
THE CHANGING ROLE OF CUSTOMERS IN SERVICES
TACIT KNOWLEDGE
DESIGNING EXPERIENCE POINTS TO FOCUS ON CUSTOMERS
LESSONS FROM THE MUSIC INDUSTRY

Chapter 4 ? Extend Services Innovation outside Your Organization
OVERVIEW
OPEN INNOVATION IN BRIEF
SPECIALIZATION AND GROWING MARKETS
SERVICES AS A SET OF PROCESSES
SPECIALIZATION AND ECONOMIES OF SCALE AND SCOPE
OPEN INNOVATION AND SPECIALIZATION
OPEN INNOVATION AND SERVICES INNOVATION

Chapter 5 ? Transform Your Business Model with Services
OVERVIEW
DEFINING THE BUSINESS MODEL
BUSINESS MODELS FOR SERVICES INNOVATION
REORGANIZING FOR A SERVICES BUSINESS MODEL

Part 2 ? Open Services Innovation in Practice
Chapter 6 ? Open Services Innovation in Larger Companies
OVERVIEW
XEROX
GE AVIATION
KLM ROYAL DUTCH AIRLINES
MERRILL LYNCH
LESSONS FROM SERVICES INNOVATION IN LARGE COMPANIES

Chapter 7 ? Open Services Innovation in Smaller Companies
OVERVIEW
FIGURING OUT WHERE YOUR BUSINESS FITS
NICHE BUSINESSES
BREAKOUT BUSINESSES
SPECIALIST SERVICE BUSINESSES
DOMINANT SERVICES BUSINESSES
THE ADVANTAGES OF OPEN INNOVATION FOR SMALLER SERVICE FIRMS

Chapter 8 ? Open Services Innovation for Services Businesses
OVERVIEW
GETTING SMARTER ABOUT YOUR CUSTOMERS
CONSTRUCTING A PLATFORM FROM YOUR CUSTOMERS? EXPERIENCES
BUILDING A PLATFORM OUT OF YOUR SERVICES
AMAZON: A PLATFORM LEADER THAT IS STILL EVOLVING

Chapter 9 ? Open Services Innovation in Emerging Economies
OVERVIEW
ASIAN PAINTS: OPEN SERVICES INNOVATION IN A TRADITIONAL PRODUCT INDUSTRY
SHANGHAI SILICON IP EXCHANGE
SHAANGU: A PRODUCT-BASED COMPANY MOVES INTO SERVICES
SUMMING UP

Chapter 10 ? Open Services Innovation?The Way Forward
OVERVIEW
INNOVATION IN HISTORIC CONTEXT
ISSUES IN SERVICES INNOVATION
THE WAY FORWARD

Notes
INTRODUCTION
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8
CHAPTER 9
CHAPTER 10

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Tags: Business Innovation Ebook, BUSINESS MODELS FOR SERVICES INNOVATION

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