PRADA Phone 3.0 by LG Review - Computers|Gadgets|Games N ...

Are you a trend-setter, a dedicated follower, or a way disaster? That is the question we?ve been asking of the PRADA Phone 3.0 by LG, the telephone company?s third attempt at a handset suitable for the catwalk, and the primary to legitimately fall under the smartphone banner. Running Android with a custom UI in Anna Wintour?s favorite color scheme, the recent PRADA handset is hoping to entice fashionistas and geeks in equal measure, but is it truly bespoke, merely off the peg, or a thrift-store special? Read on for the SlashGear review.

Hardware

Mention PRADA and distinctive design isn?t far behind: the trend house has a name for sex appeal and strange cuts in its clothing lines, and translating that to technology is a challenge. LG has opted for the slick, contemporary feel of a PRADA accessory ? think man-purse or watch ? and so the third-gen phone gets sharp edges, slices of metal and leather-style finish.

Note we are saying leather-style: the textured back panel of the PRADA Phone 3.0 is indeed plastic molded to appear and, to a minor extent, feel like hide. LG tells us that?s because real leather could warp or be otherwise marred in daily use, though leather wallets (or indeed cows) don?t appear to necessarily suffer any such fate. The result is something that appears much better than it feels, that?s a black mark against a luxury device.

PRADA Phone 3.0 by LG video review:

The remainder of the telephone is more successful, though style often trumps usability. The tip and bottom edges are finished with metal end-caps, the higher end having a microUSB port hidden by a sliding door, an influence/lock button, 3.5mm headphone jack and, unusually placed, the camera shortcut. Volume buttons are at the left edge, and there are four touch-sensitive keys ? menu, home, back and search; each invisible until backlit ? below the screen, along with a 1.3-megapixel camera above it.

It?s not a small phone, a lengthy 127.5mm long and 69mm wide, though at 8.5mm thick it?s reasonably slim. The 138g weight lends it a lovely degree of heft and the curved edges make for a handset that?s comfortable to grip. Whether it?s actually to any extent further beautiful in its design than, say, the hot HTC One series is an issue of taste; we prefer LG?s overall sturdiness to the plasticky Galaxy S II, however the glass and aluminum of the iPhone 4S are arguably more premium of their overall feel than LG?s combination of metal and plastic.

The broad, long dimensions are put to good use with a 4.3-inch TFT LCD display, the panel itself using LG?s so-called Nova Plus technology for additional powerful backlighting. In actual fact, the screen can push out 800 nits of brightness, meaning outdoor visibility is way improved. Unfortunately, while LG thinking about the brightness it apparently forgot in regards to the pixels, and the PRADA Phone 3.0 makes do with a trifling WVGA resolution. 800 x 480 could have been top-flight 12-18 months ago, but with qHD commonplace or even 720p increasingly on offer, it?s definitely showing its age today.

End result?s a screen that?s clear and infrequently even too bright, but that is also pixelated and lacking inside the smoothness we?d expect from a flagship. Greater than that, it?s simply wasteful of the distance on offer: you can not, say, benefit from the dimensions by viewing full webpages at minimal zoom, because you must pinch in closer for the text to be legible.

Inside, LG has opted for a dual-core 1GHz TI OMAP4430 processor, paired with 1GB of RAM and 8GB of space for storing. There?s quadband GSM/EDGE and triband UMTS/WCDMA, inclusive of WiFi a/b/g/n, Bluetooth 3.0+HS and NFC; the microUSB port also supports MHL-HDMI with the right adapter. LG actually offers an identical PRADA HDMI dongle, though any cable that meets the MHL standard will work just besides.

Software and Performance

Try to get a supermodel to eat Gingerbread and you can likely be faced with a blank expression, but that?s just what LG expects us to stomach with the third-gen PRADA Phone. Ice Cream Sandwich may need been around for a while, but LG tells us that holding off at the PRADA Phone?s launch until the Android 4.0 software was ready would?ve left it hitting the market too late for comfort.

The consequence is a brand new handset running an old OS, and while LG certainly is not the only culprit for that, we are not giving the firm a pass because it took your time to make the PRADA Phone look distinctive. A custom PRADA skin sits on top of Gingerbread, redressing the icons in a pared-back and monochrome way, while the remainder of the chrome loses its color too.

Generally, it looks good, certainly unusual one of the over-saturated likes of Sense and TouchWiz. There are a number of glitches along the style, however. Google?s own Android apps, just like the Market and Gmail, include their very own icons by default, though you?re able to change them to at least one of LG?s custom PRADA icons instead (there are even special Market and Gmail icons to make a choice from, which leaves us wondering if the default graphics are something Google insists upon from its OEMs).

Even after you change those, however, you?re more likely to come to be with a mix of native PRADA iconography and third-party graphics that do not fit the scheme. Exactly how jarring that?s is dependent upon personal taste, however it was enough to prompt us to cover any colorful shortcuts from the homescreen and check out to make do with LG?s exclusive PRADA-finished widgets ? for time and weather ? instead.

Performance from the twin-core chip was comfortable, though most fashion-centric buyers are unlikely to be putting the OMAP4430 through its full paces. We had no problems across most apps, with Gmail opening briskly despite an entire inbox ? though it is the old, Gingerbread version of the app, not the much-improved Ice Cream Sandwich version ? and third-party games ran without lag. The outlier was the browser, that could sometimes stumble when viewing full pages. LG has made some customizations of its own, reminiscent of a brand new browser control bar and a reworked tab switcher which can show pages either as previews or just in a listing, however the biggest drawbacks are the merely average speed and the WVGA resolution.

Camera

LG follows the fashion and fits an 8-megapixel autofocus camera with LED flash to the PRADA Phone 3.0, able to 1080p HD video recording too. The UI have been customized somewhat ? it?s still, unsurprisingly, monochrome ? bringing shortcuts for flipping between front and rear cameras, zooming, contrast adjustments, flash and other settings to a strip at the left of the screen, with the shutter release and still/video toggle at the right, together with a shortcut to the gallery.

The autofocus within reason fast and proved fairly accurate, though close-ups be afflicted by the absence of a real macro mode. As for the LED flash, like most of its ilk it is a half-measure for facing low light scenes at best; its range is comparatively short, or even with it turned on we found night images were unimpressive. Similarly odd is the situation of the camera shortcut, at the top of the handset etc the threshold when holding the PRADA Phone 3.0 in landscape orientation. It proved all too easy to introduce shake when seeking to press it, and we quickly reverted to using the on-screen button.

As for the shots themselves, when treated to lashings of natural light the PRADA Phone 3.0 is able to some bright, accurate colors. Once the sunshine levels start to drop, however, things get murky and uninspiring, introducing more grain than we need to determine.

Video, meanwhile, is recorded in as much as 1080p at 30fps. Unfortunately the PRADA Phone 3.0 only records with fixed-focus, instead of allowing you to re-focus throughout recording, as per the suitable smartphones we have seen, or at the least set the focal point initially, which might at the least be preferable. Clips show the similar intolerance for low-light conditions, though supplied with a bright enough day they?re strong enough for large-screen viewing. Some crunchiness in faster pans is offset by good clarity when the frame is stable.

LG preloads its SmartShare DLNA app for media streaming, without demanding you may have an LG TV since DLNA is a universal standard. Meanwhile there?s also HDMI output, though you?ll require a microUSB MHL adapter.

Phone and Battery

A microphone studs each end of the PRADA Phone, and the result?s decent audio performance in calls with LG employing capable noise-cancellation. We had no problems hearing, or being heard by, others in our test calls, even if surrounded by not inconsiderable background noise.

As for battery life, LG is coy on making runtime estimates from the 1,540 mAh battery, but we managed an entire day of use with push-email turned on and a mix of the same old photography, browsing, a couple of minutes of GPS use with Google Maps, and a few music and video playback. When you are planning to exploit the PRADA Phone more for its designer credentials than its Android abilities, notching down server checks from push email to merely periodic updates might stretch you out well into the second one day of use from a single charge. Everyone else ? particularly in the event that they desire to do any gaming, or have the NOVA display brightness ramped up high ? can be charging overnight, as with newest smartphones.

Wrap-Up

Fashion is fickle. Spring/Summer?s must-have is pass? in six months time; that provides the PRADA Phone 3.0 four ?seasons? to endure over the typical two-year contract. Still, the rate of smartphone turnover is arguably much more rapid: LG?s NOVA display could be bright, for example, but it is a great distance from the 720p of rival devices from HTC, Samsung and others.

Fashionistas drawn in by the PRADA branding will discover a serviceable, if not outstanding, handset on this LG, something with the label cachet to check their bag, sunglasses and wallet. They could find the photos they take up dimly-lit, exclusive nightclubs don?t do an especially great job of proving which celebrities they partied with, however.

Those who see smartphone first and brand later, meanwhile, have some more compromises to balance. The PRADA Phone has a bright screen but on the cost of pixels; its UI is distinctive but it?s on top of old Android. It takes superlatives to challenge the head tier of handsets on any given day, and here they?re briefly supply. The PRADA Phone 3.0 by LG could be shiny and welcoming this season, but it?s no investment piece.

Thanks to Clove for the loan of the PRADA Phone.

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