The Seriousness of Sales Training | Articles Cast

Training is a critical part of any industry. There are always new technologies, products, processes and opportunities coming on the scene, so everyone needs to be trained on the best way to leverage these for the benefit of our groups. You can't undervalue the value that a good sales training program can bring to your business.

There are several types of training. There are events sponsored by associations, training companies, industry vendors, publications, providers, and so on. They can have different goals, agendas and structure and be anything from one or two hour sessions to a multi-day intensive workshop, meeting or summit.

Since these can vary widely , I wanted to share my thoughts and revelations about a few of these offerings. You have to judge your needs and expectancies in order to define if your time is well spent at the prepared session. A vendor-sponsored event can offer general information and might come along with product info, as well , about the sponsoring company?s offerings. Vendors have a vested interest in your success. What you may want to avoid, though, is an obvious infomercial that is 90% commercial and 10% information.

When it comes to sponsor-hosted events, you need to dig into what's driving the sponsors to host the event, so that you can enter into it with your eyes open and with practical expectations of what you'll achieve.

Five Things You Should Consider when Deciding to Attend a Training Event

1. Who is sponsoring or organizing the event? Is it a seller or is it an advisor or trainer?
2. What are the instructor?s credentials and experience level?
3. Why are they hosting the training event?
4. What's the price of the event? (registration, travel and hotel cost)
5. Do they offer testimonials from past visitors?

Now let's look at these items:

Who is sponsoring the event?

For vendor-sponsored events, the scale of the seller and their resources will probably identify the quality of the event. Most vendors need their clientele to achieve success in business so their goal is to add worth at these events. Vendors usually take a proactive approach to teaching their dealers to ensure retention.

Who is the speaker or instructor?

Is it someone from our industry with a solid past history of success? Anyone can read from a PowerPoint display, but what you truly want to go looking for is street credibility. Do they walk the talk?

Find out why they are hosting the event. Are they attempting to keep their present clients happy and successful? If it's a expert or trainer, is it a free event to plug other products and services or are they earning profits from the event? Remember, you get what you pay for. Therefore when you go to a ?Free? workshop, be totally certain you get something out of it but do not expect to learn the ?secret formula? that turns you into a superb sales ninja.

Then research what your requirements are for training. If you are searching for some basic ideas, some direction, and best practices, then bankrolled or free workshops could be the right sort of place for you. However if you want a major program to make massive improvements your Internet sales, for example, then you could need something all-encompassing.

Testimonials are also very important, whether or not you are attending for free or are investing $10,000 for an event. Your time is worth something so discover what others have announced about these events. Ask for testimonials, or see if there are video testimonials available, or at the very least references you can contact about past events.

Look for all of the quality training it's easy to get, and then act on what you learn. As in football, the coach can show you the play, but if you don't run the play you will not achieve your goal.

Mike Bradley is a stress management specialist who does nlp training.

Source: http://articlescast.com/business/sales/the-seriousness-of-sales-training

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